ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Although B2B advertising is generally perceived as more rational than emotional, brands are seeing benefits to emphasizing emotionality.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
Forrester makes five predictions relevant to B2B marketers for 2024.
Although B2B sellers frequently offer discounts to targeted buyers, they may unknowingly be sacrificing profit from other buyers.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
To counter payment delays brought forth by challenging economic conditions, B2B firms are increasingly focusing on accounts receivable automation.
Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.
Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.
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