ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
Over 60% of organizations report plans to increase technology spending in 2024.
According to Forrester, younger and older B2B buyers have different decision-making processes and sources of value.
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.
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