ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: buying journey

Companies continue to increase the number of ways they use genAI to personalize buyer experiences.

October 21, 2024

Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.

June 24, 2024

According to Forrester, younger and older B2B buyers have different decision-making processes and sources of value.

April 8, 2024

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475 Shortlidge Rd
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Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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