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ISBM Pulse: c-suite

The Truth About B2B Sales and Marketing Alignment

There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.

November 11, 2024

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.

July 16, 2023

4 Essential Strategies to Capture B2B Customer Growth in 2023

Although growth can come from securing new contracts and partnerships, reinforcing existing customer relationships is imperative.

April 23, 2023

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University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

ISBM Pulse: c-suite

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The Truth About B2B Sales and Marketing Alignment

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

4 Essential Strategies to Capture B2B Customer Growth in 2023

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