ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: campaigns

Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.

March 25, 2024

B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.

September 24, 2023

Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.

January 22, 2023

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Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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