ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.
The rise of eB2B retailers opens up an exciting opportunity for collaboration with CPG manufacturers.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
For B2B marketers, investments in channel relationships are a key area of focus in 2023.
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