ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: churn

Data-driven personalization is a key factor in achieving stronger sales performance in competitive markets.

November 10, 2025

Firms can evaluate the state of their B2B relationships by measuring customer health.

June 17, 2024

In a new generation of B2B selling, successful companies effectively employ three key tactics.

March 18, 2024

Across several product categories, the importance of B2B brands in driving sales continues to grow.

February 4, 2024

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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