ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
B2B firms project increased spending in a variety of industries, notably cybersecurity.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.
In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.
To effectively use marketing technologies, a close collaboration must be formed between marketing and information technology groups within an organization.
Avoiding the pitfalls of herd mentality requires firms to be willing to explore potential reactions from multiple stakeholders.
As firms increasingly focus on more sustainable business models, an increased focus on the concept of B4B (business-for-business) may prove impactful.
The use of temporary organizations in B2B settings continues to be substantial, but the selection of suppliers and pricing strategies is a key challenge for firms employing diverse teams of specialists.
The COVID-19 pandemic has accelerated a shift from analog processes to automated and digital-first engagements with customers, a process outlined
Collaborations between academics and practitioners in the B2B domain can yield critical insights for both groups.
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