community – ISBM

In B2B, Being Good Is Good for Business

B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.

August 20, 2023

Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.

February 19, 2023

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In B2B, Being Good Is Good for Business

Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

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