ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: competitors

B2B marketplaces can provide exciting opportunities and challenging governance choices.

April 14, 2025

Companies can benefit from emphasizing the benefits they provide along with the products they sell.

November 25, 2024

While developing keyword targets is challenging in B2B industries, several publicly-available sources can provide valuable suggestions.

September 17, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu