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Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
93% of customers think that influencer marketing helps achieve business goals.
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
Although B2B advertising is generally perceived as more rational than emotional, brands are seeing benefits to emphasizing emotionality.
B2B thought leadership is an increasingly effective way to demonstrate value to customers.
B2B event marketing can be improved through the use of artificial intelligence.
Forrester makes five predictions relevant to B2B marketers for 2024.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.
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