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ISBM Pulse: content

B2B Brand Investments Are Increasing, But Maybe Not Where You Think

The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.

October 1, 2023

Outlook for B2B Marketing: A Market in Transformation

Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.

August 27, 2023

The B2B Marketing Benchmark: A Global Look at the State of B2B Marketing

A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.

June 19, 2023

B2B Buyers Outline Their Most Valuable Content Types at Each Stage of the Purchase Journey

A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.

May 15, 2023

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ISBM Pulse: content

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B2B Buyers Outline Their Most Valuable Content Types at Each Stage of the Purchase Journey

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