ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: cost

B2B buyers are increasingly seeking energy solutions that provide security, reliability, decarbonization, and lower costs.

March 17, 2025

Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.

July 29, 2024

To make the case for sustainable business processes, managers can take one of three approaches.

July 22, 2024

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu