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Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
B2B thought leadership is an increasingly effective way to demonstrate value to customers.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.
By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.
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