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ISBM Pulse: customer centricity

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When CEOs Make Sales Calls

CEOs can impact sales in B2B settings, but their roles in the sales process must be carefully managed.

Image_Customer-Centric_Approach webinar

A Customer-Centric Approach to Ramp Up Your Business (Laura Patterson)

This presentation is from Laura Patterson, President of VisionEdge Marketing and author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.

For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. It requires connecting Upstream and Downstream Marketing. Join the conversation with Lynn Yanyo and Laura Patterson as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth. Catch the conversation as they walk through data-informed insights, operational excellence, and performance management to accelerate growth.


Book: Fast Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.

Fast-Track Your Business provides a customer-centric framework for choosing and navigating a sustainable path forward—a system that creates momentum and accelerates organic market growth.

customer centricity

Book: Customer Centricity

In the book Customer Centricity, Peter Fader discusses how existing concepts like customer lifetime value (CLV) and customer relationship management (CRM) have changed over the last decade. Fader discusses how customer centricity can help companies increase profits by focusing on the right customers, using data-driven processes. 

Delivering Organizational Value Through Analytics (Paul Costa)

Data-driven marketers report higher levels of customer engagement and market growth. Effective data-driven marketing is accompanied by listening and engaging with customers, in other words data-driven marketing is customer-centric marketing. The Cisco Customer Insights team will share its transformational journey as their marketing organization evolves to become more data-driven. The presentation covers how to go from the delivery of analytical models, research and insights, to success and demonstrating impact on business results – while being dependent on facilitating tight integration between organizations.