ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: customer churn

Firms can evaluate the state of their B2B relationships by measuring customer health.

June 17, 2024

In a new generation of B2B selling, successful companies effectively employ three key tactics.

March 18, 2024

By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.

January 28, 2024

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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