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ISBM Pulse: customer journey

Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.

June 24, 2024

By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.

January 28, 2024

Although effective customer journey management can increase firm performance, how it is achieved can be costly.

June 25, 2023

Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.

May 22, 2023

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Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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