ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: customer needs

Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.

October 28, 2024

Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.

March 25, 2024

Although effective customer journey management can increase firm performance, how it is achieved can be costly.

June 25, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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