ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

ISBM Pulse: customer

customer

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers

Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.

May 22, 2023

competition

How B2B Organizations Can Navigate Fierce Competition

By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.

April 16, 2023

digital

B2B Sales Culture Must Change to Make the Most of Digital Tools

For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.

April 9, 2023

customer

How B2B Organizations Can Triumph in a Customer-Driven World

In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.

March 15, 2023

budget

What Changes Are B2B Marketers Anticipating to Their Budgets Next Year?

As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence.

January 8, 2023

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© 2022 ISBM – Institute for the Study of Business Markets

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

© 2020 ISBM – Institute for the Study of Business Markets