The 5 Types of B2B CMOs Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary. April 1, 2024
Connecting with Customers and Building Credibility as a B2B Thought Leader B2B thought leadership is an increasingly effective way to demonstrate value to customers. February 18, 2024
Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology. July 16, 2023
B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed. May 22, 2023
How B2B Organizations Can Navigate Fierce Competition By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation. April 16, 2023
B2B Sales Culture Must Change to Make the Most of Digital Tools For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels. April 9, 2023
How B2B Organizations Can Triumph in a Customer-Driven World In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing. March 15, 2023
What Changes Are B2B Marketers Anticipating to Their Budgets Next Year? As B2B marketers forecast how they will spend their allotted resources in 2023, a recent survey revealed similarities and areas of divergence. January 8, 2023