ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
B2B e-commerce reached $23.4 trillion in global sales last year.
Over 60% of organizations report plans to increase technology spending in 2024.
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
B2B thought leadership is an increasingly effective way to demonstrate value to customers.
B2B event marketing can be improved through the use of artificial intelligence.
Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
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