The 5 Types of B2B CMOs
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
B2B thought leadership is an increasingly effective way to demonstrate value to customers.
B2B event marketing can be improved through the use of artificial intelligence.
Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.
A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.
For B2B marketers, investments in channel relationships are a key area of focus in 2023.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets