ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: demand

Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.

December 9, 2024

Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.

September 17, 2024

In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.

March 15, 2023

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475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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