ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: design

Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.

December 25, 2023

A recent survey of ISBM member firms revealed that AI adoption is poised to grow.

November 19, 2023

Leading companies producing complex and innovative cyber-physical products follow a three-phased process.

August 13, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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