ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: design

GenAI and the Path to Profit in B2B Sales

B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.

January 14, 2025

3 Generative AI Lessons B2B Marketers Should Consider in 2024

Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.

December 25, 2023

Revolution or Evolution: A Study of the Adoption of AI in New-Product Development

A recent survey of ISBM member firms revealed that AI adoption is poised to grow.

November 19, 2023

Leading Practices: Iterative Cycles Enable Rapid Delivery of Complex, Innovative Products

Leading companies producing complex and innovative cyber-physical products follow a three-phased process.

August 13, 2023

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Phone: 814-863-2782
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Email: ISBM@psu.edu

ISBM Pulse: design

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GenAI and the Path to Profit in B2B Sales

3 Generative AI Lessons B2B Marketers Should Consider in 2024

Revolution or Evolution: A Study of the Adoption of AI in New-Product Development

Leading Practices: Iterative Cycles Enable Rapid Delivery of Complex, Innovative Products

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