ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: development

Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.

February 17, 2025

Although AI possesses the potential to assist in the NPD process, implementation rates are often low.

May 9, 2024

To succeed in new product development, the role of operations should be emphasized.

December 3, 2023

A recent survey of ISBM member firms revealed that AI adoption is poised to grow.

November 19, 2023

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475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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