ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: differentiation

The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.

October 1, 2023

Leading companies producing complex and innovative cyber-physical products follow a three-phased process.

August 13, 2023

A critical disconnect exists between what customers report caring about and what B2B firms emphasize in their branding efforts.

February 10, 2023

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University Park, PA 16802
Phone: 814-863-2782
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Email: ISBM@psu.edu

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