ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
Robert Fry, Chief Economist, Robert Fry Economics, LLC, returns to ISBM’s Marketing in Uncertain Times Town Hall series to share his current economic outlook since the onset of Covid-19. Hear how things have changed within the economy since Robert’s last report in May, 2020. A replay of the event is available.
In this Marketing in Uncertain Times Town Hall, ISBM is moving from crisis management to forecasting. Hear from Robert Fry, former DuPont, Economist, and ranked as Top 5 economist forecaster by Wall Street Journal.
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