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ISBM Pulse: economic forecast

B2B Brand Investments Are Increasing, But Maybe Not Where You Think

The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.

October 1, 2023

Marketing in Uncertain Times – Current Economic Times (Robert Fry)

Robert Fry, Chief Economist, Robert Fry Economics, LLC, returns to ISBM’s Marketing in Uncertain Times Town Hall series to share his current economic outlook since the onset of Covid-19. Hear how things have changed within the economy since Robert’s last report in May, 2020. A replay of the event is available.

October 13, 2020

Marketing in Uncertain Times – An Economic Presentation and Q&A (Robert Fry)

In this Marketing in Uncertain Times Town Hall, ISBM is moving from crisis management to forecasting. Hear from Robert Fry, former DuPont, Economist, and ranked as Top 5 economist forecaster by Wall Street Journal.

May 6, 2020

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Email: ISBM@psu.edu

ISBM Pulse: economic forecast

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Marketing in Uncertain Times – Current Economic Times (Robert Fry)

Marketing in Uncertain Times – An Economic Presentation and Q&A (Robert Fry)

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