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ISBM Pulse: economy

To counter payment delays brought forth by challenging economic conditions, B2B firms are increasingly focusing on accounts receivable automation.

October 15, 2023

B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.

September 24, 2023

In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.

July 9, 2023

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University Park, PA 16802
Phone: 814-863-2782
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Email: ISBM@psu.edu

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