ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: efficiency

Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.

October 28, 2024

A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.

June 19, 2023

Although the financial footprint of midsize B2B customers is large, making headway with them requires a revised approach.

May 28, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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