ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
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