ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: energy

B2B buyers are increasingly seeking energy solutions that provide security, reliability, decarbonization, and lower costs.

March 17, 2025

The often employed Stage-Gate system can be enhanced by considering sustainability-related aspects of new product development.

December 23, 2024

McKinsey & Company has identified 15 technology trends for 2024.

August 5, 2024

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu