The 5 Types of B2B CMOs Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary. April 1, 2024
The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn. October 8, 2023
Outlook for B2B Marketing: A Market in Transformation Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly. August 27, 2023
The B2B Marketing Benchmark: A Global Look at the State of B2B Marketing A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years. June 19, 2023
How B2B Organizations Can Triumph in a Customer-Driven World In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing. March 15, 2023
How B2B Marketers are Employing Video Advertising Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023. January 22, 2023