finance – ISBM

Seven Reasons to Strengthen Your Customer Benefits Focus

Companies can benefit from emphasizing the benefits they provide along with the products they sell.

November 25, 2024

The Design of B2B Customer References: A Signaling Theory Perspective (Boyd, Sese, and Tillmanns 2023)

Although most firms strive to receive positive customer references, the elements within each reference can drastically change their impact on firm value.

July 30, 2023

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Seven Reasons to Strengthen Your Customer Benefits Focus

The Design of B2B Customer References: A Signaling Theory Perspective (Boyd, Sese, and Tillmanns 2023)

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