ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
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Phone: 814-863-2782
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Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets