function – ISBM

GenAI and the Path to Profit in B2B Sales

B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.

January 14, 2025

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.

July 16, 2023

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GenAI and the Path to Profit in B2B Sales

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

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