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ISBM Pulse: gen AI

GenAI and the Path to Profit in B2B Sales

B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.

January 14, 2025

An Unconstrained Future: How Generative AI could Reshape B2B Sales

Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.

October 28, 2024

Five Fundamental Truths: How B2B Winners Keep Growing

Successful B2B companies seamlessly implement omnichannel customer experiences.

September 30, 2024

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Phone: 814-863-2782
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Email: ISBM@psu.edu

ISBM Pulse: gen AI

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GenAI and the Path to Profit in B2B Sales

An Unconstrained Future: How Generative AI could Reshape B2B Sales

Five Fundamental Truths: How B2B Winners Keep Growing

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