ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
McKinsey & Company has identified 15 technology trends for 2024.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.
Forrester makes five predictions relevant to B2B marketers for 2024.
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