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ISBM Pulse: generative artificial intelligence

Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.

October 28, 2024

Successful B2B companies seamlessly implement omnichannel customer experiences.

September 30, 2024

McKinsey & Company has identified 15 technology trends for 2024.

August 5, 2024

Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.

December 25, 2023

Forrester makes five predictions relevant to B2B marketers for 2024.

December 17, 2023

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475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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