ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
High-growth B2B companies focus on multichannel efforts across the buying cycle.
The increased reliance of buyers on AI-curated research results requires sellers to re-think their content strategies.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
Successful B2B companies seamlessly implement omnichannel customer experiences.
McKinsey & Company has identified 15 technology trends for 2024.
Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.
Forrester makes five predictions relevant to B2B marketers for 2024.
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