ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
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