ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: green

The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.

October 7, 2024

Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.

September 9, 2024

To make the case for sustainable business processes, managers can take one of three approaches.

July 22, 2024

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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