ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
AI can assist with a multitude of tasks during the fuzzy front end.
Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
B2B e-commerce reached $23.4 trillion in global sales last year.
AI experimentation is a key driver in strong revenue growth for B2B software firms.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
To more effectively measure marketing’s impact, B2B organizations must be aware of five key insights.
Although a strong partnership between the CEO and the CMO can drive growth, there are three key sources of friction that organizations must first overcome.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
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