ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
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