ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
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