Eco-State-Gate: Building Sustainability Into Product Innovation (Cooper 2024) The often employed Stage-Gate system can be enhanced by considering sustainability-related aspects of new product development. December 23, 2024
The Power of Partnership: How the CEO-CMO Relationship Can Drive Outsize Growth Although a strong partnership between the CEO and the CMO can drive growth, there are three key sources of friction that organizations must first overcome. November 26, 2023