GenAI and the Path to Profit in B2B Sales B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change. January 14, 2025
The Adoption of AI in New Product Development (Cooper and Brem 2024) Although AI possesses the potential to assist in the NPD process, implementation rates are often low. May 9, 2024