ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: in-person

93% of customers think that influencer marketing helps achieve business goals.

July 8, 2024

Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.

December 25, 2023

B2B companies that are thriving are more likely to be on the cutting edge of five key trends.

April 30, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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