ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
B2B buyers are not longer “information seekers” but have become “super experts”. This Harvard Business Review article explains how B2B sellers need to align their selling approach to the buyer who is increasingly independent and highly informed. Smart sellers will find a solution that is consistent yet customized.
In this presentation by Vince Kostelnik and Neal Rabogliatti on the ROI on Digital Marketing, you learn:
The importance of selecting the relevant keyword search phrases
How to choose the most effective channels that address your target audience preferences
Aligning websites and the content of each Inbound tactic to Search Engine algorithms to rank on page 1
And a dive into Google Analytics
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© 2020 ISBM – Institute for the Study of Business Markets