ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
To make the case for sustainable business processes, managers can take one of three approaches.
According to Forrester, younger and older B2B buyers have different decision-making processes and sources of value.
Forrester makes five predictions relevant to B2B marketers for 2024.
Marketers should look deeper into several metrics to set their budgets, not just their peers’ spending.
Leading companies producing complex and innovative cyber-physical products follow a three-phased process.
Although short-term projects can generate crucial product and process innovations, their organization requires careful consideration by B2B firms.
Amazon Business is not the future of B2B, or it shouldn’t be. Innovation by B2B for B2B has hit a logjam because existing go-to-market frameworks are not aligned with the opportunities and challenges of the digital age Distribution is a neglected but massively essential B2B asset for established companies. Distribution is drifting towards the future without innovation frameworks that unify the traditional value chain while making room for collaborations with B2B minded platforms. Amazon Business will own the future of B2B if innovators at established companies do not define the future of distribution for themselves. This talk will explore the heart, soul, and future of distribution, with implications for manufacturers, distributors, digital startups, and technology vendors. Presentation from the October 2021 ISBM Members Meeting.
Artificial intelligence is a valuable tool in B2B marketing.
The sharing economy has wide-ranging applications in the B2B domain.
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