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ISBM Pulse: integrate

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ai

The State of AI in B2B Marketing

Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.

February 17, 2025
CMO

The 5 Types of B2B CMOs

Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.

April 1, 2024
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