ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: integration

There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.

November 11, 2024

Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.

July 29, 2024

According to Forrester, younger and older B2B buyers have different decision-making processes and sources of value.

April 8, 2024

Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.

April 1, 2024

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475 Shortlidge Rd
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Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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