ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: interaction

Successful B2B companies seamlessly implement omnichannel customer experiences.

September 30, 2024

Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.

May 22, 2023

In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.

March 25, 2023

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475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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